Free landing page builder to boost conversions

A landing page builder is a tool that allows you to create highly focused web pages designed to drive specific actions or conversions. With Wix's landing page creator, you can easily design and customize landing pages that align with your marketing goals. These pages are optimized for conversion and can be used to promote products, capture leads, run advertising campaigns and more. With a variety of templates and intuitive editing features, you can easily create stunning landing pages that effectively engage and convert your audience.

First login to Wix or create an account and start building your one-page site from scratch.  Or you can start by selecting a landing page template that you love. Customize the template however you like—you can feel free to change the layout, text and images or use the ones suggested. When you're happy with the way it looks you can go ahead and publish.

Yes, you can create a landing page without a website using a landing page maker. This page creator enables you to quickly design and publish a standalone landing page that serves as a dedicated destination for your marketing campaigns. Whether you're running ads, launching a new product, or promoting an event, a standalone landing page allows you to capture leads and drive conversions without the need for a full website. It's a convenient and efficient solution for focused marketing efforts.

While a website typically consists of multiple pages that provide comprehensive information about a business, a landing page is a single page focused on a specific marketing objective. The primary goal of a landing page is to convert visitors into leads or customers. Unlike a website, which serves as a broader online presence, a landing page is designed to drive a high conversion rate for a specific campaign or offer. To learn more about conversion rates and how to optimize them, check out our blog post What Is a Good Conversion Rate? How to Calculate and Increase Your Own.

The purpose of a landing page is to capture the attention of visitors and guide them toward a desired action, such as making a purchase, signing up for a newsletter or downloading a resource. By providing a clear and focused message, compelling visuals and a strong call-to-action, a landing page aims to maximize conversion rates and generate leads. To optimize your landing page's performance, you can utilize A/B test techniques to experiment with the effectiveness of different elements and layouts. For more insights on A/B testing and business lead generation strategies, check out our blog posts How to Increase Sales with A/B Testing (Includes Examples) and Creative Lead Generation Strategies for Your Business.

Every landing page requires essential components to effectively engage visitors and drive conversions. These include a captivating headline that captures attention, concise and persuasive copy that clearly communicates the value proposition, visually appealing imagery or videos that resonate with the audience, a prominent call-to-action button that stands out, social proof such as testimonials or reviews that build trust, and a user-friendly layout. To discover more about best practices for creating high-converting landing pages, check out our blog post Landing Page Best Practices.

There are various types of landing pages, each serving specific business goals. Some common types include lead generation pages, sales pages, webinar registration pages, product launch pages, coming soon pages and event pages. The type of landing page you choose depends on the specific objective you want to achieve. To explore the different types of free landing pages and understand which one suits your business goals, check out our blog post Types of Landing Pages and Which One to Use for Your Business Goals.